Target Spring Newness

With a huge refresh of product assortment this season, our team was challenged to create something disruptive while still fitting in to the elevated look of Beauty. We chose a rainbow gradient to highlight the product, and complemented it with sorbet-inspired oranges and yellows to create a fresh look without being too overwhelming. 

February 2025

Photography: Lauren Krysti, Styling: Allison Hoekstra, Hair & Makeup: Susan Frey, Digi: Alisha Jacobs

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Spring Beauty

This season of spring was all about the florals. Small flowers accent the product without outshining the items, and floral elements were used to create shadows along the background of the shot, adding to the fresh & soft aesthetic. 

March 2024

Photography: Lauren Krysti, Styling: Paula Bjerkvedt, Hair & Makeup: Fatima Olive

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